The Intelligence Platform for Hotel CEOs

One Screen.
Every Decision.

SmarCEO unifies your hotel financials, PMS operations, banking and asset portfolio into a single intelligent dashboard — built by hotel owners, for hotel owners.

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The Grand Portfolio Hotel· Edinburgh, Scotland
Live P&L
+18.4%
Operating Margin
Occupancy
71.2%
vs 64.8% last month
ADR
£124
Average Daily Rate
RevPAR
£88
Revenue Per Room
DEMO DATA · FOR ILLUSTRATION PURPOSES ONLY
SCROLL
01 / The Platform

Built from real
hotel ownership.

Unlike generic finance dashboards, SmarCEO was designed by someone who owns and operates hotels. Every metric, every integration, every insight is built around how hospitality businesses actually work.

Xero & QuickBooks P&L — live financial data per entity
Guestline PMS — Occupancy, ADR, RevPAR in real time
Multi-entity group view with separate financial years
Role-based access for GMs, Ops Managers, Viewers
CEO PERFORMANCE SUMMARY● LIVE
YTD Revenue
£2,847,230+11.4%
Operating Margin
18.7%+3.2pts
Wages % Revenue
38.4%-1.2%
Current Month Profit
£94,180+28.3%
HOTEL OPERATIONS · GUESTLINE PMS
Occupancy
74.2%
ADR
£142
RevPAR
£105
02 / Features

Everything a hotel CEO
actually needs.

01

Financial Intelligence

Live P&L from Xero and QuickBooks. YTD revenue, operating margin, wages percentage — all in one view across multiple entities with separate financial years.

XeroQuickBooksMulti-entity
02

Hotel Operations

Real-time Occupancy, ADR and RevPAR from Guestline PMS. Monthly trend analysis with current vs last month comparisons per property.

Guestline PMSOccupancyADR / RevPAR
03

Group Dashboard

See all entities consolidated in one view. Drill down to any hotel or business with a single click. Each entity retains its own financial year.

Group ViewDrill-down
04

Enterprise Security

Magic link authentication plus TOTP 2FA. Rate limiting, audit logging, JWT sessions and security headers — bank-grade protection.

TOTP 2FAAudit LogRate Limiting
05

Reports & Exports

Branded PDF reports and Excel exports on demand. Custom date ranges, summary or detailed breakdown with wages column included.

PDF ReportsExcel / CSV
06

Role-Based Access

CEO sees everything. GMs see their hotel. Ops Managers see their entities. Full admin panel to create, edit and manage users and permissions.

CEOGMOps Manager
03 / Why SmarCEO

Not another
generic dashboard.

Generic Tools
SmarCEO
Generic SME finance tool
Hospitality-specific intelligence
ERP + banking only
Accounting + PMS + Banking + Assets
No hotel KPIs
Occupancy, ADR, RevPAR built in
Single entity view
Multi-property group dashboard
Built by software engineers
Built by a hotel owner
One-size-fits-all reports
Hospitality financial year aware
04 / Pricing

Start free. Grow with
your network.

Every hotel on SmarCEO contributes to a growing intelligence network. The more hotels join, the better the benchmarks become — for everyone.

Starter
Freeforever

Get started with no commitment

1 property
Xero or QuickBooks P&L
Guestline PMS data
1 user seat
Basic dashboard
No credit card required
Insights
£99/month

See how your hotel compares

Everything in Starter
Benchmark vs similar hotels
Regional ranking data
Performance alerts
3 user seats
Operations
£249/month

Full intelligence for your group

Everything in Insights
Up to 5 properties
Multi-entity group view
PDF & Excel reports
5 user seats + roles
Portfolio
£499/month

Enterprise platform for hotel groups

Everything in Operations
Unlimited properties
Banking & cash flow
Asset portfolio tracking
AI strategic advisor
Unlimited users
No contracts. No credit card for Starter. Upgrade anytime as your portfolio grows.
05 / Get Access

Ready to see your
hotels differently?

Join the waitlist or book a demo. Currently invite-only as we onboard our first hotels.

YOUR NAME *
EMAIL ADDRESS *
HOTEL / GROUP NAME *
YOUR ROLE
OR
Book a Demo →